EMCY is the European Union of Music Competitions for Youth: a network of national and international classical music competitions for young people across Europe.

For many young people, they’re a first glimpse of performing in public, playing in ensembles, or of breaking out of orthodox repertoire. Every year, thousands of musicians under the age of twenty-five take part in our competitions.

The B.R.A.N.D. NEW project departed from a core issue: how Europe’s emerging classical musicians—many of them prize winners of youth music competitions—would retain an audience in 20 years. The partners developed and implemented innovative concert formats that actively involved the audience in the creative process.

Over the following years 2020-2024, B.R.A.N.D. NEW promoted many young musicians through various projects across five European countries: Austria, Germany, Lithuania, Luxembourg, and Ukraine.

EMCY B.R.A.N.D. NEW brochure