The European Union of Music Competitions for Youth (EMCY) and UNISON are proposing you a hands-on workshop on Audience development and Public Relations in Social Media: Join us in Zagreb, Croatia, from 29th September to 1st October 2017. For two music professionals (managers/organisers) of all ages (from Eastern countries), members of EMCY we can cover the flight, board, accomodation and seminar fee.The seminar is also open to all others for a small contribution (280 Euro to cover hotel, board and seminar costs).
Topic of the meeting:Hands-on workshop on how to stir interest of the young generation in music events & live concerts.
The aim will be to find young and new audiences for your project/concert!
How? The workshop offers you
Or
To bring your own project/concert/case study you want to promote
Or
you work on promoting the prize winners concert of the National Competition UNISON with the Symphony Orchestra that will take place 1 month after the workshop, on 26th October 2017. You can follow it in live-stream and see if your work was a success!
Or
you work on promoting the concert of the international master class on contemporary music with the famous ENSEMBLE MODERN: Epoche f international! Its concerts will take place in Aarhus, Denmark (European capital of culture) on 19th October and in Bratislava, Slovakia on 21st October 2017.
Goal? Well promoted projects! Sold out concerts!
Develop ideas on guidelines for audience development
Main focus
Keynote speeches and hands-on training by an expert in Public Relations in social media and beyond. Extend your knowledge about the interactive behaviour of the young generation in social media.
Draft schedule:
Short key notes about digital outreach, PR, interacting with young audiences
Audience communication by PR-expert
Input about Croatian reality by Croatian expert
Description of the challenge of the task
First brain storming of participants, division in groups
Brainstorming participants
Definition of the concrete task & goal
Development of strategy of single groups
Start of implementation
Implementation of the detailed plans
Presentation of the groups to each other, feedback round
Determination of the structure & format of guidelines, intellectual and practical output
If you are interested, please send an email to the EMCY office before 18th August.
Registration by clicking the following link: https://docs.google.com/
Practical details:
Accommodation: Hotel International, Zagreb
Transfer from/to the airport to the hotel will be organised
EMCY is happy to collaborate with the The European Music Council (EMC) and other eight partners in STAMP, a project co-funded by Erasmus+. The STAMP project aims to answer a need voiced by professionals in the music sector for greater VET (vocation, education and training) and the related process of lifelong learning.
