STAMP - PROmote: “Audience development, PR” workshop for EMCY members and interested music managers

13.07.2017


Are you promoting your projects/concerts/competitions in the press, on social media? Do you reach equally old and young with your PR work? Would you like more insight into social media and the interactive behaviour of the younger generation?

The European Union of Music Competitions for Youth (EMCY) and UNISON are proposing you a hands-on workshop on Audience development and Public Relations in Social Media: Join us in Zagreb, Croatia, from 29th September to 1st October 2017. For two music professionals (managers/organisers) of all ages (from Eastern countries), members of EMCY we can cover the flight, board, accomodation and seminar fee.The seminar is also open to all others for a small contribution (280 Euro to cover hotel, board and seminar costs).

Topic of the meeting:

Hands-on workshop on how to stir interest of the young generation in music events & live concerts.

The aim will be to find young and new audiences for your project/concert!

 

How? The workshop offers you

Or

To bring your own project/concert/case study you want to promote

Or

you work on promoting the prize winners concert of the National Competition UNISON with the Symphony Orchestra that will take place 1 month after the workshop, on 26th October 2017. You can follow it in live-stream and see if your work was a success!

Or

you work on promoting the concert of the international master class on contemporary music with the famous ENSEMBLE MODERN: Epoche f international! Its concerts will take place in Aarhus, Denmark (European capital of culture) on 19th October and in Bratislava, Slovakia on 21st October 2017.


Goal? Well promoted projects! Sold out concerts!

Develop ideas on guidelines for audience development

 

Main focus

Keynote speeches and hands-on training by an expert in Public Relations in social media and beyond. Extend your knowledge about the interactive behaviour of the young generation in social media.


Draft schedule:

  • September 29, 2017

Short key notes about digital outreach, PR, interacting with young audiences

Audience communication by PR-expert

Input about Croatian reality by Croatian expert

Description of the challenge of the task

First brain storming of participants, division in groups

 

  • September 30, 2017

Brainstorming participants

Definition of the concrete task & goal

Development of strategy of single groups

Start of implementation

 

  • October 1, 2017

Implementation of the detailed plans

Presentation of the groups to each other, feedback round

Determination of the structure & format of guidelines, intellectual and practical output


If you are interested, please send an email to the This e-mail address is being protected from spambots. You need JavaScript enabled to view it before 18th August.

Registration by clicking the following link: https://docs.google.com/forms/d/e/1FAIpQLSelG7C-VFo9ZDTHH3C4ZRwp2nC7w7-RRthIM34_KS_SoeGToA/viewform?c=0&w=1


Practical details:

Accommodation: Hotel International, Zagreb

Transfer from/to the airport to the hotel will be organised

 

EMCY is happy to collaborate with the The European Music Council (EMC) and other eight partners in STAMP, a project co-funded by Erasmus+. The STAMP project aims to answer a need voiced by professionals in the music sector for greater VET (vocation, education and training) and the related process of lifelong learning.



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